About the Author

Glen Liset is a former advertising executive with 35 years of experience in direct-mail, newspaper and email marketing. He was one of the owners and franchisor of Super Coups, a cooperative direct-mail advertising franchise that Success Magazine rated as one of the top 100 franchises in North America in 1994. He was the founder and owner of Coastal Coupons, the vice president of Griffin Connect Email Marketing and a portfolio account manager for the Cape Cod Times. He is the father of four children and the grandfather of two and he has told many bedtime stories.